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POEM - Paid, Owned & Earned Media

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Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny. ~ Aristotle

that digital isn’t just this added thing. It’s not just one more channel. It’s different. It’s about changing the way you’re operating, because it is about using data, faster cycle times, more interactivity with more empowered customers.

Mastering digital marketing | McKinsey & Company

Cloud sales delivered as a service

IBM’s EPS Target Unhelpful Amid Cloud Computing Challenges - Businessweek


The technology isn’t the hard part. The hard part is, what’s the product? Or, who’s the customer? ~ Steve Jobs

Be unreasonably aspirational

(via Twitter / awiklund: Douglas Adams beskriver våra …)

(via Twitter / cdixon: “We need to rethink our strategy …)

Running a product


by unixorn

Product management

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