All work and no play

My head in the cloud.

Online shopping for NOK 45 billion

NRK reports that online shopping in Norway will total 45 billion this year. There are several reasons for this big increase, the most important being that Norwegians have a growing confidence and trust in shopping online. In addition, the online storefronts are more attractive and have better offerings than before.

The most popular products and services are: airline tickets, financial services and hardware.

Filed under: Internet and Technology

Trading Robbie for money

This Saturday, a friend of mine, Anders had invited Elisabeth and I to go to the Robbie Williams concert. It was very sold out, but they had two extra tickets that they offered us about a month ago.

We were happy that we got the tickets, and we met at their vorspiel. But I’m not the biggest Robbie fan, and nor was I very exited as we drove to the concert later that evening.

And at the venue, we were met by people offering us tons of money for the tickets. We were very tempted by their offering us three times what we had paid for the tickets.

We sold our tickets for 2 500 NOK, that 1 700 more than we gave for the tickets.

And since Anders sold us the tickets originally, we spilt the money with him. He gets 500. A good deal for everybody.

Filed under: A Day in the Life

Blogging About neuromarketing

Check out Brain Waves: neurons, bits & genes. It’s a blog covering the great advances in brain sciences focusin on neurotechnology – using modern technology to tap into the brain in order to understand our mind and behavior.

Read the rest of this entry »

Filed under: Today and Tomorrow

What is Neuromarketing?

Here’s a short article about neuromarketing from Canada’s Investigative Consumer Program: What is neuromarketing?

Filed under: Internet and Technology

The Resonant Quality of a Pop-product

Pop music and popular culture is an important cultural factor these days. It is a phenomenon of the masses – defined by virtue of the number of people that hear, see, read og talk about it.

Popular culture changes over time. It’s about trends, some short and other longer-lived, but always changing.

But what makes a hit, a great song, or a great band?

Read the rest of this entry »

Filed under: Music and Popular Culture

Survivors

Propaganda, a Norwegian news site covering marketing, advertising, communication and new media, just published a pretty good article about the company that I work at – Making Waves. It’s in Norwegian and the headline reads something like: “The survivors of dot.com“.

That’s actually a pretty good description of us. Most of my colleagues lived through the dot.com era – the up and downs – everything included. Got off the doomed Adcore-train and started our own business. All bets were off, nobody really knew how this would turn out. First as Coziba, then finally as Making Waves.

We worked hard for two years, making the waves that we’ve made so far.

And now, we are the survivors.

Filed under: Work and Career

Merging with Trimanet

We just signed a deal with Trimanet – a Norwegian technology company specializing in Episerver – the leading content management system in Scandinavia. They’re five great people, professional and friendly, and I’m looking forward to when they move in with us in a couple of weeks. They will be merged in as a technology unit under the Making Waves brand-name.

There’s an article about the merger in Propaganda.

This will be a great addition to the technology unit in Making Waves, and we have the opportunity to establish ourselves as a leading company on the .NET platform in general, and Episerver in specific.

Filed under: Work and Career

Elisa's Flickr Photos

Tester badetemperaturen på Rauland

Lars og Audien

Flying dog:)

I godstolen på julaften

Lars og Teddy

More Photos

My Twitter updates

  • Initiating several challenging and innovation projects these days. This will be an exciting fall/winter. 2 weeks ago
  • @johanhal Velkommen tilbake, buddy. Ser fram til å få deg tilbake på Making Waves teamet. 2 months ago
  • RT @rww Social Media Era Set to Peak in 2012 http://bit.ly/cSSQFv 2 months ago
  • A beautiful Sunday in Oslo. 4 months ago
  • Er det noen som har erfaring med å flytte marketing/sales budsjetter til digitale kanaler og som kan dele noen erfaringer og resultater? 7 months ago