All work and no play

Even though this may have been stated in a world quite different from today, this quote probalby holds more merit in today’s media and information society, than during the WWII Nazi-era.

The empires of the future are the empires of the mind.
Winston Churchill, September 5th, 1943

The Rady School of Management at The University of California, San Diego is the first business school to open at a top-tier research university since 1970. It’s different, particularly in its industry focus and interdisiplinary approach.

It needs a different kind of school. Most spend too much time on general management — leadership, organizational behavior, marketing. Growth industries today are technology industries, and they need individuals who not only speak the language of business but also have credibility among scientists and engineers.

They are offering tracks in their innovative MBA programme that will be offered jointly with UCSD’s medical, engineering, and computer science schools.

They expect to launch a PhD programme in 2007. Should be a interesting one. This may be one campus that may be interested in researching the possible applications of neuroscience to market and consumer research.

Here is the collection of our first thoughts that came up at our initial meeting. We brainstormed and generated ideas about how we may approach our research ambitions in consumer behavior.

Download file Forskning.ppt (in Norwegian and poorly organized.)

Check out this girl: Esther Dyson, one of the most recognized commentators on anything “e”. I just stumbled over her website after reading an e-newsletter that I subscribe to, and I just signed up for her’s.

Website: http://www.edventure.com/