“What is changing—and rapidly—is how likely grocery shoppers are to use a variety of digital tools to research and plan purchases, whether or not those purchases ultimately are made online,” said Krista Garcia, eMarketer analyst and author of the new report, “US Digital Grocery Shopping: Meeting Demand at Home, In-Aisle and On the Go.” “These tools are affecting how brick-and-mortar retailers sell groceries, and how supermarkets and customers interact.”

(via Digital Tools Key for Grocery Shopping, Online and Off - eMarketer)

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