Build flagship apps

It’s not a matter of either-or, however. Do both. Build a mobile web app for everyone but consider flagship native apps to reward your best customers. Choose the platform that fits the personality and demographics of your best companies, and build an app that sings for them. For the foreseeable future, I believe the best way forward is a common-denominator mobile website—with graceful degradation so that a majority of mobile users are served—paired with one or three audience-appropriate native apps.

Mobile Web vs Native App: Give It a Rest (Global Moxie)

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